Everything tells a tale. Every riffle, every leaf, every fly, every thread wrap, and every car ride contain countless stories, and we want to tell those stories.
I started TaleTellers in 2016 with the backbone of tying and selling custom flies, committed to creating premium flies for all! As my customer list grew throughout nearly every state in the US and many provinces of Canada, I decided to begin my next adventure - a full-service fly shop! We are already in cahoots with many different fly fishing companies and plan on having all the fly-tying materials you can dream of plus rods, reels, lines, and loads of other gear!
Our desire with this downtown Lynchburg location is to help bring the fly fishing community of Lynchburg together. Here’s some things to look forward to: tying nights, casting classes, fly tying seminars on specific styles and materials, river cleanups, Kids Can Tie, and much more! If you’ve never touched a fly rod or if you have been fly fishing faithfully for 60 years, we will have something for you!
TaleTellers Fly Shop is located right by the James River. There are near endless opportunities to fish. With just a quick walk from the shop you can find smallmouth bass, largemouth, carp, and the elusive musky. A 30 minute drive will take you to several different native brook trout streams. If rainbows and brown trout sound better to you, we’ve got those too! Freshwater striped bass on the fly sound interesting to you? Well, Smith Mountain Lake is about an hour from here where the record is 53 lbs. 7 oz., and there’s a couple of rivers that might hold them too…
Look for our shop to open in February of 2019. We will continue to post updates on our different social media outlets and keep you updated on our progress! If you have any questions, tips, or curiosities feel free to shoot an email or slide into our DMs on Instagram. We’ll get back with you!
About the Owner:
My name is Ethan Martin. I am married and have two daughters. I was born and raised in the Shenandoah Valley. I began fly fishing at the age of 10, but didn't have easy access to the many different rivers, streams, and lakes around me. What I did have was an over abundance of tales. I've always loved sharing and hearing stories. These tales from other people's adventures included fish, deer, turkey, mountains, streams, fly rods, and the "Wild West." Through those stories all sorts of dreams entered my young brain. I was hooked, not even from personal experience, but through other people's passion! I have been blessed to be able to create quite a few of my own stories over the past several years.
In 2010, I was pondering life. I remember sitting at my kitchen table thinking about how I enjoy making and creating things. What struck me was that everything I created had the potential to create countless stories. One fly could create unforgettable memories of "the big one," the perfect day, stuck in a rock, stuck in a tree, stuck in my finger, ear, or nostril, or my future wife's ear, etc.. Really, everything holds immense potential for stories if we open our eyes. This thought captivated me. Another thing I love to do is tell stories. Not lie-riddled ones, but exciting and energetic truthful ones. After sharing a few tales, quite a few times, some people around me began to refer to me as a "tale teller." This was probably intended to be a snarky remark about some fishing story, but the name stuck with me. When I was prodded and poked to start selling my flies, there was no other name I could think of than “TaleTellers.”
Thus, TaleTellers was born.
If I had to choose a favorite style of fishing, I would pick an isolated, cold, mountain stream with loads of native brook trout ready to pounce on a dry fly. Second to that would be fishing nymphs to larger trout using European style nymphing. Other than that, I've pursued most of the freshwater game species we have in Virginia on a fly (semi-successfully), but I'm still on the hunt for a few species. Oh, and I like streamer fishing. A lot.
I'm an avid fly tier. I have been tying flies for a little over 13 years now. When I was a kid one of my parents’ friends decided he would give me a tying kit. It came complete with materials, tools, a vise, and a little booklet filled with patterns. It didn't even take a day for me to go through the pamphlet and start changing up materials and colors. I loved every minute of it then, and I still do now!
I don't really have a favorite style of fly to tie. Honestly, I'm a bit sporadic. Somedays I will be on a dry fly kick and tie a few dozen for the tree branches, friends, and customers. Other days, I will be all-in tying monster articulated streamers to chuck at musky and bass. I have now amassed enough materials to last most people several life times. However, this has all been to further the success of the business (at least that's what I tell my wife). I guess what I'm trying to say is, I tie a lot.
Photography permeates into every aspect of my life. Photography is one of the best ways to bring old memories back, recall specific details, and relive moments. For this reason, I take a lot of pictures. I don't get to spend every day out miles deep in the woods, but I have pictures on my walls that help me remember the feelings, smells, sights, fish and moments of that day. Photography is one of the most underrated advancements in technology. I'm also dipping my toes into videography as well. I'm sure you'll be seeing more of that in the near future. My wife also snaps photos that can be seen littered throughout the site.